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Recent Additions |
Red Rain Solutions - India, Other or N/A, New Delhi.
Websem - Belgium, Other or N/A, Antwerp.
Nothing But Christmas Directory - New Zealand, Other or N/A, Wellington.
dhaarvi - India, Other or N/A, Erode.
The eMarketing Consultants - Pakistan, Other or N/A, Karachi.
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We compiled a list of SEO
glossary terms. If there is a term that we are missing from the list or if
you would like to recommend a new term or acronym please let us know by emailing
us at webmaster [at] seofinder.com.
Anchor Text
Anchor text refers to the visible text for a hyperlink. For example:< a href="http://www.seofinder.com/"
>This is the anchor text< /a >
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ATW
Abbreviation for AllTheWeb,
a search engine powered by FAST.
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Back Link
Any link on another page that points to the subject page. Also called inbound
links or IBLs.
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to Top
Bot
Abbreviation for robot (also called a spider).
It refers to software programs that scan the web. Bots vary in purpose from indexing
web pages for search engines to harvesting e-mail addresses for spammers.
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Cloaking
Cloaking describes the technique of serving a different page to a search engine
spider than what a human visitor sees. This
technique is abused by spammers for keyword
stuffing. Cloaking is a violation of the Terms Of Service of most search engines
and could be grounds for banning.
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Conversion
Conversion refers to site traffic that follows through on the goal of the site
(such as buying a product on-line, filling out a contact form, registering for
a newsletter, etc.). Webmasters measure conversion to judge the effectiveness
(and ROI) of PPC and other advertising campaigns.
Effective conversion tracking requires the use of some scripting/cookies to track
visitors actions within a website. Log file analysis is not sufficient for this
purpose.
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CPC
Abbreviation for Cost Per Click.
It is the base unit of cost for a PPC campaign.
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CTA
Abbreviation for Content Targeted Ad(vertising).
It refers to the placement of relevant PPC
ads on content pages for non-search engine websites.
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CTR
Abbreviation for Click Through Rate.
It is a ratio of clicks per impressions in a PPC
campaign.
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Doorway Page
Also called a gateway page.
A doorway page exists solely for the purpose of driving traffic to another page.
They are usually designed and optimized to target one specific keyphrase.
Doorway pages rarely are written for human visitors. They are written for search
engines to achieve high rankings and hopefully drive traffic to the main site.
Using doorway pages is a violation of the Terms Of Service of most search engines
and could be grounds for banning.
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FFAAbbreviation for Free
For All. FFA sites post large lists of unrelated
links to anyone and everyone. FFA sites and the links they provide are basically
useless. Humans do not use them and search engines minimize their importance in
ranking formulas.
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Gateway Page
Also called a doorway page. A gateway
page exists solely for the purpose of driving traffic to another page. They are
usually designed and optimized to target one specific keyphrase.
Gateway pages rarely are written for human visitors. They are written for search
engines to achieve high rankings and hopefully drive traffic to the main site.
Using gateway pages is a violation of the Terms Of Service of most search engines
and could be grounds for banning.
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Google Dance
Up to June, 2003, Google has updated the index for their search engine on a roughly
monthly basis. While the update is in progress, search results for each of Google's
nine datacenters are different. The positions of a site appears to "dance" as
it fluctuates minute to minute. "Google dance" is an unofficial term coined to
refer to the period when Google is performing the update to its index. Google
may be changing their index calculation method to allow for a continuous update
(which will effectively end the roughly monthly dances).
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IBL
Abbreviation for In Bound Link.
Any link on another page that points to the subject page. Also called a back
link.
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InkAbbreviation for Inktomi,
the back-end search engine currently powering MSN,
eSpotting, about.com
and others.
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Keyword/Keyphrase
Keywords are words which are used in search engine queries. Keyphrases
are multi-word phrases used in search engine queries. SEO is the process of optimizing
web pages for keywords and keyphrases so that they rank highly in the results
returned for search queries.
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Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web
page. The words are added for the 'benefit' of search engines and not human visitors.
The words may or may not be visible to human visitors. While not necessarily a
violation of search engine Terms of Service, at least when the words are visible
to humans, it detracts from the impact of a page (it looks like spam).
It is also possible that search engines may discount the importance of large blocks
of text that do not conform to grammatical structures (ie. lists of disconnected
keywords). There is no valid reason for engaging in this practice.
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Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes
of inflating link popularity (or PR). Engaging
in a link farm is a violation of the Terms Of Service of most search engines and
could be grounds for banning.
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Mirror
In SEO parlance, a mirror is a near identical duplicate website (or page).
Mirrors are commonly used in an effort to target different keywords/keyphrases.
Using mirrors is a violation of the Terms Of Service of most search engines and
could be grounds for banning.
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PFI
Abbreviation for Pay For Inclusion.
Many search engines offer a PFI program to assure frequent spidering / indexing
of a site (or page). PFI does not guarantee that a site will
be ranked highly (or at all) for a given search term. It just offers webmasters
the opportunity to quickly incorporate changes to a site into a search engine's
index. This can be useful for experimenting with tweaking a site and judging the
resultant effects on the rankings.
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Portal
Designation for websites that are either authoritative hubs for a given subject
or popular content driven sites (like Yahoo)
that people use as their homepage. Most portals offer significant content and
offer advertising opportunities for relevant sites.
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PPC
Abbreviation for Pay Per Click.
An advertising model where advertisers pay only for the traffic generated by their
ads.
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PR
Abbreviation for PageRank
- Google's proprietary measure of link popularity for web pages. Google offers
a PR viewer on their Toolbar.
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Robots.txt
Robots.txt
is a file which well behaved spiders read
to determine which parts of a website they may visit.
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Scumware
Scumware is a generic/catch-all label that applies to software that:
- Installs itself secretly, dishonestly or without consent
- Does not allow for easy uninstallation / removal
- Monitors or tracks users actions without the users awareness
or consent (aka spyware)
- Alters the behavior/default options of other programs without
the users consent or awareness (aka thiefware)
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SEM
Abbreviation for Search Engine Marketing.
SEM encompasses SEO and search engine paid advertising options (banners, PPC,
etc.)
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SEO
Abbreviation for Search Engine Optimization.
SEO covers the process of
- making web pages spider
friendly (so search engines can read them)
- making web pages relevant to desired keyphrases
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SERP
Abbreviation for Search Engine Results
Page/Positioning. This refers to the organic
(excluding paid listings) search results for a given query.
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Spam
This refers to manipulation techniques that violate search engines Terms of Service
and are designed to achieve higher rankings for a web page. Spam
could be grounds for banning. Here are some definitions of spam from some of the
major search engines themselves:
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Spamdexing
Spamdexing was describes the efforts to spam
a search engine's index. Spamdexing is a violation of the Terms Of Service of
most search engines and could be grounds for banning.
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Spider
Also called a bot (or robot). Spiders are software
programs that scan the web. They vary in purpose from indexing web pages for search
engines to harvesting e-mail addresses for spammers.
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Spider Trap
A spider trap refers to either a continuous loop where spiders are requesting
pages and the server is requesting data to render the page or an intentional scheme
designed to identify (and "ban") spiders that do not respect robots.txt.
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Splash Page
Splash pages are introduction pages to a web site that are heavy on graphics (or
flash video) with no textual content. They are designed to either impress a visitor
or complement some corporate branding.
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Stop Word
Stop words are words that are ignored by search engines when indexing web pages
and processing search queries. Common words such as the.
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Anchor Text