Website Optimisation
Maximise the return from your website by making sure your business ranks well in search results and your visitors are converting to sales or leads
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Website optimisation is all about making your site "search engine friendly", it needs to be setup in such a way that when a search engine crawler visits your site it can understand the data and follow site navigation. The construction of the site and the way your information is laid out needs to make sense and be well thought out.
The required call to action or message on each page needs to be clear and easy to follow. If you can do this effectively you will increase the conversion rate of your site.
The steps in the website or search engine optimisation process are;
- Developing Keyword Strategy
- what keywords/phrases are your end users typing in to a search engine to find your business?
- Site Structure
- is your site built in such a way that a search engine can read your content & follow your navigation?
- Domain & URL's
- Keyword rich domains still assist and meaningful url's help you rank better and enable users to navigate better as well
- Content is King
- Once you have your keyword strategy & have divided these keys into groups, it is well worth writing content at least for each key group. The more relevant information you have on your subject the better.
- Meta Data
- Ensure your pages have good titles, page headings & meta descriptions.
- Links
- Having external links pointing to your site usingkeywords as anchor text will help your rankings.
If you would like assistance with optimisation of your website please