Search Engine Watch Expert Columnists

We're All Convertibles, And It's Time to Take the Top Down!

More We're All Convertibles, And It's Time to Take the Top Down! SEM CROSSFIRE
Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is -- not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered -- there may be an answer on where the industry is headed and how to be successful in it.

Lies, Damned Lies, and Statistics

More Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.

PPC Landing Pages: Surprising Examples

More PPC Landing Pages: Surprising Examples PROFITABLE PPC
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong.

Don't Overlook These Link Building Opportunities

More Don't Overlook These Link Building Opportunities LINK LOVE
With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses.

Latest headlines from ClickZ.com

St. Louis Agency Takes Silo Approach
Steering away from the integrated agency trend, Avatar Studios launches full-service digital offshoot Roux Interactive in an effort to appeal to St. Louis-based corporate clients.

How ESPN and Ford Created the F-150 Ad

Execs & Accounts: Petsky Prunier, Adicio, Wiredset

Microsoft to Rep Search and Display Ads for Verizon Wireless

OPA Sees Increase in Ad Effectiveness on Original Content Sites

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