Does Google See IFRAMEs?
An acknowledgement from Google that IFRAME content is used by spam classifiers. Well in this isolated case anyhow…
Continue reading this post »Welcome to Red Cardinal, a blog dedicated to my work online with Search Marketing, Search Engine Optimisation (SEO), website Findability, website Usability and general Internet Online Marketing Strategy in Ireland.
My name is Richard Hearne and I work with website owners helping them to connect directly with the people who are actively searching for their online services, products and information. Connecting with prospects is only half of the battle - I also help site owners convert visitors into customers. (Find out more about my SEO services.)
This blog contains my personal observations about Search Engine Optimization (SEO), Search Marketing and general Online Marketing Strategies with a particular emphasis on the Irish web world. I have a particular interest in SEO, a subject which evolves daily as the major Search Engines (Google, Yahoo and MSN) update their algorithms and technology. This constant Search Engine flux means that the tactics which previously achieved high rankings quickly become outdated - I believe up-to-date knowledge is the key to successful Internet marketing.
I hope my blog will become a point of conversation, a resource for others and a channel for transferring knowledge about all things related to Internet Marketing and SEO in Ireland and beyond.
An acknowledgement from Google that IFRAME content is used by spam classifiers. Well in this isolated case anyhow…
Continue reading this post »Maybe I’m wrong, but I’ve always believed that people buy benefits. So as a marketer it’s important to quickly portray your product’s benefits to your target audience.
Continue reading this post »Initial thoughts on advanced segmentation within Google Analytics. Watch out Omniture and Click Tracks…
Continue reading this post »Search engines want to index as much content as possible. It’s not unheard of for Google to come knocking within minutes of launching a new site. And yet we still have “SEO’s” offering Search Engine Submission as a paid service.
Continue reading this post »Google has recently released some interesting videos via its Google Technology RoundTable series. All the videos are embedded inside the post, and if you’re into SEO then the first video is well worth a watch.
Continue reading this post »People who know me would, I hope, consider me to be straight-talking - I call it as I see it. But I can say hand-on-heart that self-interest doesn’t particularly drive me, so I hope people read my general commentaries in that light.
But back to calling at I see it. I’m not completely bereft of [...]
A short post to congratulate the winner of the IWA08 Best Online Publication Award - The Irish Times.
Continue reading this post »Interesting study into recent UK search activity around Irish banks. The report highlights the impact the Irish bank guarantee is having on grass-roots banking consumers in the UK.
Continue reading this post »Red Cardinal is sponsoring the upcoming Irish Web Awards. I’ve been missing for a while, and it’s long overdue for me to make a mention here about the awards. Hopefully I’ll return to blogging about SEO shortly (has anyone seen my mojo?).
Continue reading this post »A long post about the corporate site of VHI (vhi.ie), Ireland’s largest private health insurance company, in which I suggest 5 improvements of their front-end to improve their User eXperience 100% (well actually 4 front-end changes and one tincey-winsey server configuration change). Continue reading to find out what they are…
Continue reading this post »Deceptive Adwords marketing by VisitBritain.com - contrary to their marketing copy they do not appear to be the official trip planner website for trips to Ireland. Dirty tactics from the UK…
Continue reading this post »Another look at Irish Times, but with a alrge tangent - ireland.com. No hat-tips for SEO I’m afraid, and are they breaking Google’s TOS with hidden text?
Continue reading this post »A fresh Wordze offer - access for the month of July for just $4.95!.
I can say from a lot of experience that this tool is well worth signing up for.
Continue reading this post »A first look a the new Irish Times website at www.irishtimes.com. Shooting from the hip, but I have a few thoughts on the boilerplate, usability and some great features and touches… More inside »
Continue reading this post »The big news is that the Irish Times is pulling down the pay-wall, as well as moving the online version of the paper to www.irishtimes.com. I’m more interested in dissecting the way the news arrived…
Continue reading this post »A nice email from InterTrade Ireland shows how to approach the online community and request a link or mention.
Continue reading this post »Why oh why do you give us UK results when we’re sitting here in Ireland?
Continue reading this post »Massive SQL injection exploit in the wild - if you run IIS and MS SQL you need to know about this as it is already infecting Irish sites.
Continue reading this post »Social network apparently just sold themselves for the nice sum of $850m…
Continue reading this post »Moving away from the ‘Bullshit’ (see below), here’s a really fascinating post about searcher behaviour, and whether singular or plural search phrases matter more.
Continue reading this post »