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Does Google See IFRAMEs?

Posted on Monday, December 1st, 2008 under Search Engine Optimisation

An acknowledgement from Google that IFRAME content is used by spam classifiers. Well in this isolated case anyhow…

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People Buy Benefits

Posted on Monday, November 10th, 2008 under Conversion Optimisation, Marketing

Maybe I’m wrong, but I’ve always believed that people buy benefits. So as a marketer it’s important to quickly portray your product’s benefits to your target audience.

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New Google Analytics Segmentation - Wow!

Posted on Saturday, October 25th, 2008 under Analytics

Initial thoughts on advanced segmentation within Google Analytics. Watch out Omniture and Click Tracks…

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Search Engine Registration

Posted on Thursday, October 16th, 2008 under SEO, Search Engine Optimisation

Search engines want to index as much content as possible. It’s not unheard of for Google to come knocking within minutes of launching a new site. And yet we still have “SEO’s” offering Search Engine Submission as a paid service.

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Video: Google Talks Search Infrastructure & Search Quality

Posted on Tuesday, October 14th, 2008 under Search Engine Optimisation, Technology

Google has recently released some interesting videos via its Google Technology RoundTable series. All the videos are embedded inside the post, and if you’re into SEO then the first video is well worth a watch.

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Bord Failte Web Check Thread on Enterprise Ireland Lyris Mailing List

Posted on Monday, October 13th, 2008 under Search Engine Optimisation

People who know me would, I hope, consider me to be straight-talking - I call it as I see it. But I can say hand-on-heart that self-interest doesn’t particularly drive me, so I hope people read my general commentaries in that light.
But back to calling at I see it. I’m not completely bereft of [...]

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Best Online Publication - The Irish Times

Posted on Sunday, October 12th, 2008 under General

A short post to congratulate the winner of the IWA08 Best Online Publication Award - The Irish Times.

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Irish Banks In UK

Posted on Tuesday, October 7th, 2008 under PPC

Interesting study into recent UK search activity around Irish banks. The report highlights the impact the Irish bank guarantee is having on grass-roots banking consumers in the UK.

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Irish Web Awards (and hello Maryrose!)

Posted on Wednesday, September 24th, 2008 under General

Red Cardinal is sponsoring the upcoming Irish Web Awards. I’ve been missing for a while, and it’s long overdue for me to make a mention here about the awards. Hopefully I’ll return to blogging about SEO shortly (has anyone seen my mojo?).

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VHI.ie - 5 Simple Steps to Improve UX 100%

Posted on Tuesday, July 22nd, 2008 under CSS, Marketing, Usability

A long post about the corporate site of VHI (vhi.ie), Ireland’s largest private health insurance company, in which I suggest 5 improvements of their front-end to improve their User eXperience 100% (well actually 4 front-end changes and one tincey-winsey server configuration change). Continue reading to find out what they are…

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VisitBritain.com Robbing Irish Tourists?

Posted on Thursday, July 17th, 2008 under Keywords

Deceptive Adwords marketing by VisitBritain.com - contrary to their marketing copy they do not appear to be the official trip planner website for trips to Ireland. Dirty tactics from the UK…

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Irish Times Where Art Thou?

Posted on Tuesday, July 15th, 2008 under Search Engine Optimisation

Another look at Irish Times, but with a alrge tangent - ireland.com. No hat-tips for SEO I’m afraid, and are they breaking Google’s TOS with hidden text?

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Wordze Keyword Tool Special - Coupon Inside!

Posted on Thursday, July 10th, 2008 under Keywords

A fresh Wordze offer - access for the month of July for just $4.95!.

I can say from a lot of experience that this tool is well worth signing up for.

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Irish Times Website - irishtimes.com

Posted on Monday, June 30th, 2008 under New Media, Usability

A first look a the new Irish Times website at www.irishtimes.com. Shooting from the hip, but I have a few thoughts on the boilerplate, usability and some great features and touches… More inside »

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One More Reason For Damien To…

Posted on Sunday, June 29th, 2008 under New Media, Online Marketing, Social Media

The big news is that the Irish Times is pulling down the pay-wall, as well as moving the online version of the paper to www.irishtimes.com. I’m more interested in dissecting the way the news arrived…

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Seedcorn - A Perfect Example of HOW TO ASK FOR ONLINE ATTENTION

Posted on Tuesday, June 3rd, 2008 under General

A nice email from InterTrade Ireland shows how to approach the online community and request a link or mention.

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Google.ie showing UK Results?

Posted on Friday, May 16th, 2008 under geotargeting

Why oh why do you give us UK results when we’re sitting here in Ireland?

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Serious SQL Injection Vulnerability

Posted on Monday, April 28th, 2008 under Security

Massive SQL injection exploit in the wild - if you run IIS and MS SQL you need to know about this as it is already infecting Irish sites.

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Bebo Sells Out to AOL for $850m

Posted on Thursday, March 13th, 2008 under Social Media

Social network apparently just sold themselves for the nice sum of $850m…

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Do People Search More for Singulars or Plurals?

Posted on Tuesday, March 11th, 2008 under Keywords

Moving away from the ‘Bullshit’ (see below), here’s a really fascinating post about searcher behaviour, and whether singular or plural search phrases matter more.

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