It used to be that for some people, when the subject of search engine optimization was discussed, there was a good chance that doorway pages, gateway pages or some general information pages probably came to their minds.
Since about 1995 or 1996, these have been the main techniques used by some web marketers. If you even happen to be a search engine optimization (SEO) professional, you probably have some clients that still request these types of pages for the optimization of their websites.
Search Engine Optimization is not as difficult as you might think although it can be time consuming if you try to do it all yourself.
The Goal of search engine optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your target keywords. When someone does a search for your particular subject or niche, you want your site or content to be at the top of the pile.
Here in the U.S., Google is everyone’s favorite search engine. That’s because it’s fast, is user friendly, and has a huge database. But the real clincher is that it works like magic - you can find anything. Google hit the Web in 1998.
Sergey Brin and Larry Page were grad students at Stanford, working on a class project to identify meaningful patterns in Web link structure. They became fascinated with the significance of “backlinks” (pages linking back to a site) realizing this information could be used to build a better search engine.
SES Chicago brings together luminaries from different facets of the search industry to share practical advice and real-world successes. Running December 8-11, 2008, at the Chicago Hilton, SES Chicago features stimulating educational sessions and in-depth panel discussions.
Google AdWords is a pay-per-click advertising solution that many people hate.
The reason that they hate it is because in most cases they have either tried it and failed miserably or have read horror stories that other people have posted on the various internet marketing message boards.Here are the top 5 reasons that that you should not be using AdWords: Read the rest of this entry »
Search Engine Optimization, as a service, can be very difficult to describe to a client. While we all should know that the main goal of optimization is to improve ranks and increase targeted traffic, the ways to perform optimization services vary in great detail.
Just as there is no easy or predefined way to describe the values and procedures involved with SEO related projects, there is no standard to proposing such services.
NEW YORK–(BUSINESS WIRE)–Conductor, the leading provider of analytics and optimization solutions in the natural search market, released a breakthrough, comprehensive study today that evaluates the natural search visibility, optimization effectiveness and trends of the corporate and consumer facing brands of the Fortune 500.
Natural listings receive the majority of clicks in the search ecosystem, with some studies showing that more than 80% of all activity occurs in the natural search space.
Web directories have been with us since the early 90’s when the Internet really began to take off with the birth of the World Wide Web (the graphical portion of the Internet). Yahoo! was one of the original directories and although they have now evolved into a full blown search engine, they still have their directory in place. In the last year we have seen what seems to be an invasion of new directories popping up all over the place.
This leads one to question whether directories are still useful. Do people still use them to search? Can they provide any marketing benefit to your web site? These are some of the questions we will explore in this article.
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